Brand Story: The Orthodontic Studio
Chevy Chase, Md
Photography That Reflects the Experience
When Dr. Jen Smith came to me, she had already created something special with The Orthodontic Studio, her boutique orthodontic practice in Chevy Chase, Maryland. The beautiful space, personalized care and holistic approach to creating healthy smiles were all intentional. But after piecing together her marketing over time, she felt the imagery wasn't fully representative of the brand she had built.
Our goal for her healthcare brand photography was to create a cohesive library of soft, light and airy imagery that felt as elevated, warm and welcoming as the experience she created for her patients.
We started with Dr. Jen. She received professional makeup and worked with my wardrobe stylist to create two custom looks for her professional headshots and personal branding portraits. Then we photographed her six-person team, creating individual staff headshots, team photos and candid images that captured the personality and connection of the practice.
But we didn't stop with portraits.
We photographed Dr. Jen and her team throughout the practice, consulting with patients, demonstrating treatments and simply doing what they do every day. Together, the images created a versatile brand photography library for her website, marketing and digital presence that could show prospective patients not only who they would meet, but what it might actually feel like to be cared for at The Orthodontic Studio.
Looking for a boutique orthodontic experience that goes beyond straightening teeth? Discover Dr. Jen Smith’s holistic approach to healthy, beautiful smiles at The Orthodontic Studio!
And perhaps the best measure of a strong brand library? Years later, The Orthodontic Studio has redesigned its website, and these images are still telling its story.
Let’s make your brand look like it feels.
Your clients experience the care, expertise and intention you’ve built into your business. Your photography should communicate that same story before they ever walk through the door. I work with Houston medical practices, healthcare professionals and professional teams to create polished headshots and custom brand photography that captures your people, your personality and the experience that sets your business apart.